We exist because the field needed us
The Society for People Analytics is a vendor-neutral community supporting the practitioners, researchers, and leaders advancing the field.
Our mission: empowering excellence in the people analytics community
We're committed to fostering a vibrant, inclusive community where people analytics professionals can thrive.
Our mission is to empower excellence — providing the resources, support, stewardship, and opportunities that elevate the practice of people analytics globally.
Why we started: building a home for people analytics
The field of people analytics has grown rapidly over the past decade, with professionals eager to connect, learn, and advance their practice.
But despite the surge in meetups and gatherings, there was a noticeable lack of consistency — content varied widely, events skewed vendor-driven, and practitioners had no central home.
SPA was founded to be that home. A vendor-neutral space where people at every level can communicate, network, and grow — shaped by the community rather than sold to by it.
How we got here: a short timeline
2023
First gathering by a group of practitioners who wanted a vendor-neutral home for the field.
2024
Founded and launched First annual conference. Local chapters launch across the US, UK, and Asia.
2025
Community crosses 5,000 members. Research publication program begins.
2026
9,000+ members across 40+ cities. Community platform on Circle.
The board
SPA is volunteer-led. Board members serve without compensation, contributing time because they believe the field deserves it.
Craig Starbuck
President
Heather Whiteman
Vice President
Al Adamensen
Strategic Advisor
Kalifa Oliver
Community Chair
Amit Mohindra
Education Chair
Jordan Hartley
Marketing Chair
Catherine Kay Magsino
Membership Chair
Nchopia Nwokoma
Program Chair
Alec Levenson
Research Chair
Joseph Ifiegbu
Technology Chair
Stephanie Murphy
Founder & Executive Director
Vacant
Secretary
Vacant
Treasurer
Want to help build the field?
SPA is volunteer-led. If you're interested in contributing — writing, speaking, hosting a chapter, or joining a working group — we'd love to hear from you.
